Analysis Of Consumer Satisfaction Medited Purchase Decisions at Counter Veve Acesoris In Baureno Bojonegoro

Factors Affecting Consumer Satisfaction of Online Purchase

Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...

Cultural influences on consumer satisfaction with impulse and planned purchase decisions

This study examines factors thought to influence consumers' planned and impulse purchase decisions including subjective culture (individualist or collectivist consumers) and the presence of another person at the time of purchase. Data was collected in four countries — the USA, Australia, Singapore, and Malaysia. The results indicate that overall, consumers are differentially influenced by other...

Modeling regret effects on consumer post-purchase decisions

Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination

An Empirical Analysis of Consumer Purchase Decisions under Price - Discrimination Bucket Pricing

Price-Discrimination bucket pricing (PDBP) is a unique price format that usually involves monthly subscription fees and instantaneous quotas. We propose an empirical model in which consumers make dynamic purchase decisions under consumption uncertainty, accounting for the constraints imposed by the instantaneous quota. Applying the model to an online DVD rental data, we find that (1) consumers ...